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FedEx Corp. hit the product-placement jackpot with "Cast Away," a movie in which Tom Hanks plays a FedEx engineer who survives four years alone on a South Pacific island.

Brand integration in movies

July 1, 2020 By Geetanjali Kaul In Advertising, Branding, Marketing No Comments

FedEx hit product-placement jackpot with Cast Away.

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Abhishek Gupta, Account Manager, G Caffe

Abhishek Gupta Promoted

January 17, 2020 By G Caffe In Advertising, Branding, Marketing, Public Relations No Comments

Abhishek Gupta is the new Account Manager.

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