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FedEx Corp. hit the product-placement jackpot with "Cast Away," a movie in which Tom Hanks plays a FedEx engineer who survives four years alone on a South Pacific island.

Brand integration in movies

July 1, 2020 By Geetanjali Kaul In Advertising, Branding, Marketing No Comments

FedEx hit product-placement jackpot with Cast Away.

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from salt to soap, from honey to balm, you will find all branded products

Which are the most trusted brands?

June 20, 2020 By Geetanjali Kaul In Advertising, Branding, Marketing No Comments

Take a look around your house – from salt to soap.

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